Mi-Miau Cat Toys

The prompt for this project was to create a fictional product brand or application that would fill an unused niche in the current market. I created Mi-Miau, a cat toy company based in Canada and made with ethically sourced materials. The mascot I designed features a prominent Maple leaf marking to signify the brand's connection to its heritage. The brand guidelines go into further detail for typography choices, visual elements, colour schemes, and logo do’s and don'ts. I created a business card, website landing page concept, and slideshow templates to further showcase Mi-Miau's identity.